French owner scraps Ramirent brand

Yellow and blue becomes red and grey. The Ramirent brand will be phased out as the Nordic giant adopts its owner's colours.

Ramirent will soon be a thing of the past. The company name and brand, that is. Everything will be swapped out by 2030. The rebrand shifts to Loxam.

French rental group Loxam acquired its Nordic rival in 2019. But Ramirent has kept operating under its own name.

That’s about to change. The Loxam brand is already rolling out across all Ramirent marketing and online.

“By combining Ramirent’s strong market position in the Nordics and Eastern Europe with Loxam’s leadership in Western and Southern Europe, we’re strengthening our position as a unique European partner. Bigger in scale, more flexible and with expanded international reach,” says Sari Helander, CFO and deputy CEO of Ramirent Group.

Local presence stays put

Local customer centres will remain and stay central to operations.

“In our transition to Loxam, we’re blending our strong local culture with a larger international offering. Our customers can keep working with the people they know and trust,” says marketing and communications director, Minna Oksanen.

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