Sales Team

Get your brand noticed by construction executives with IndustryRadar.com.
IndustryRadar.com connects with 270,000 decision-makers in the Nordic countries.

Our marketing campaigns offer the following benefits:

Lead generation for your sales team
Storytelling about your company through content marketing
Boosting brand recognition through extensive reach and repetition

FAQ on Advertising with IndustryRadar.com

What banner advertising options are available on IndustryRadar.com?
We offer a variety of banner ad sizes and formats to best suit your marketing needs. Our largest format is the “takeover” ad which effectively captures viewer attention by dominating the ad space, and our smallest format is the 250×250 pixels “right box.” The larger the ad, the more options you have to tailor your content specifically to target construction executives, ensuring that your message reaches the most relevant audience.

How often do newsletters go out, and what is the reach of newsletter advertising?
Our newsletters are sent daily each morning, reaching an audience of opt-in subscribers who have actively chosen to receive updates from us. Subscribers can manage their newsletter preferences, ensuring they receive content most relevant to their interests. Advertising in our newsletters allows you to connect directly with engaged readers, with campaign costs ranging from 50 to 300 euros per newsletter depending on the specific options and reach of your campaign.

What is native advertising, and how can it be used for storytelling about my company?
Native advertising on IndustryRadar.com is an effective way to engage with the construction industry through storytelling rather than traditional banners. Your ads appear seamlessly within our site’s content, particularly in our infinity scroll, allowing you to present your message in a context that feels natural and less intrusive. This format lets you target specific categories or tags, or even across the entire site, ensuring that your content reaches the most relevant viewers.

Do you provide assistance with ad production?
Absolutely! We have a skilled team of graphic designers who specialize in both digital and print ad productions. Over the years, we have assisted thousands of companies within the construction industry in creating impactful advertising materials tailored to their specific needs. Whether you need assistance with design, layout, or overall creative direction, our team is here to help ensure your ads stand out and make a lasting impression.

Can we work with your in-house copywriters to develop our advertising copy?
Yes, working with our in-house copywriters is a great way to ensure your advertising message is powerful and industry-specific. Our copywriters are experienced in creating compelling content for the construction industry, whether it’s a feature on a happy customer, a detailed account of a successful project delivery, or an interview with one of your managers. They are adept at crafting narratives that resonate with our readership, enhancing your brand’s presence and impact on IndustryRadar.com.

How do you handle follow-up and statistics after an advertising campaign?
Once you book an advertising campaign with us, you will be assigned a personal media sales expert who will guide you through the entire campaign process. This expert will not only advise you on the best practices and strategies to maximize the impact of your campaign but will also provide continuous support and follow-up. After the campaign concludes, you will receive detailed statistics and performance metrics that you can present at your internal marketing meetings. Our service encompasses everything from initial advice and delivery to analysis and follow-up, ensuring that you have all the information and support needed to assess and build on your campaign’s success.

Jesper Eklund

[email protected]

Online Advertising Manager | Feel free to reach out to discuss your online advertising campaign: +46 8 400 226 20