Privacy policy

This privacy policy explains how IndustryRadar processes personal data when you visit our website and use our services. We process personal data in accordance with the General Data Protection Regulation (GDPR) and applicable data protection law.

Data controller

The data controller for the personal data is:

Industry Radar AB, Lindhagensgatan 53, 112 43 Stockholm, Sweden. Company registration number: 559303-9182 Contact: [email protected]

What data we process

We may process the following personal data:

• Information you provide yourself, such as your name and email address when you sign up for the newsletter or contact us.
• Technical information collected automatically when you visit the website, such as IP address, browser type, device information and how you use the website.

Purposes and legal basis

We process personal data for the following purposes:

• Providing and improving the website and our services. Legal basis: legitimate interest.
• Sending the newsletter to those who have subscribed. Legal basis: consent. You can unsubscribe at any time.
• Displaying advertising on the website, including measuring and targeting ads. Legal basis: consent (for non-essential cookies) and/or legitimate interest.
• Responding to enquiries you send us. Legal basis: legitimate interest.

Tools and third parties we use

We use services from third parties that may process personal data on our behalf or as independent controllers:

• Web analytics: We use Google Analytics to understand how the website is used. Google Analytics collects information about your visit, including IP address (usually shortened/anonymised) and usage patterns, using cookies. Google may transfer this information to servers outside the EU/EEA.
• Newsletter: We use Mailchimp (The Rocket Science Group LLC) to manage and send newsletters. When you subscribe, your email address and any other information you provide are processed by Mailchimp on our behalf. Mailchimp is a US-based provider, and information may be transferred to the US in accordance with the applicable transfer mechanism.
• Advertising: We display advertising on the website, including via Advanced Ads and Google Ads. Google Ads and related services may use cookies to measure and target ads. This may involve Google processing information about your use of the website.

For a full overview of the cookies used, see our Cookie policy.

Retention

We retain personal data for as long as necessary for the purposes described above, or for as long as we are required to retain it by law. Data related to the newsletter is retained for as long as you are subscribed and is deleted when you unsubscribe. Data from enquiries is retained for as long as necessary to follow up on the matter. Data collected via cookies for analytics and advertising is retained for the period specified for each cookie in our Cookie policy.

Your rights

Under data protection law, you have, among other things, the right to access, rectify and erase your personal data, as well as the right to object to and request restriction of processing. You also have the right to data portability. To exercise your rights, contact us at [email protected].

If you believe we are processing personal data in breach of the rules, you have the right to lodge a complaint with the relevant data protection authority.

Changes

We may update this privacy policy. The current version is always available on this page.

Last updated: 12 August 2026